TimelessInnovation
For over 170 years, Timex has defined what a watch can be. From battlefields to boardrooms, from ocean depths to Everest summits.
170 Years of
American Innovation
From a small Connecticut factory to wrists around the world — every milestone tells a story of resilience, ingenuity, and the relentless pursuit of better timekeeping.
Founded
Waterbury Clock Company established in Connecticut, democratizing timekeeping for working Americans.
WWI Service
Timex wristwatches issued to U.S. Army soldiers — the first widespread military adoption.
Renamed Timex
U.S. Time Corporation adopts the Timex name — a fusion of "Time" and "Kleenex" for memorability.
Torture Tests
Iconic "Takes a licking and keeps on ticking" campaign launches with live TV durability demos.
Space Qualified
Timex accompanies John Glenn on Friendship 7 — first American watch in orbit.
Ironman Launch
The Ironman Triathlon debuts — becomes the world's best-selling sports watch within a year.
Indiglo® Night-Light
Revolutionary electroluminescent backlight changes nighttime readability forever.
Q Reissue
Faithful reissue of the 1979 Q Collection — vintage diver aesthetic meets modern reliability.
170 Years
Celebrating 170 years of American innovation — from pocket watches to smart wearables.
The Journey Continues
Building on 170 years of heritage, Timex continues to innovate — sustainable materials, solar technology, and connected experiences for the next generation.
Discover What's NextSignature
Collections
Six distinct families — each with its own story, purpose, and devoted following.
Core
Technologies
Four pillars of engineering that define every Timex — from the night-light that changed the industry to the solar cells that power the future.
Indiglo® Night-Light
Electroluminescent panel illuminates the entire dial evenly at the push of a button — no external light source needed.
20 Weeks.
One Watch.
From raw billet to wrist-ready — five stages, twenty weeks, zero compromises. This is what goes into every Timex that bears our name.
Design & Engineering
Every Timex begins as a technical sketch — proportions calculated, tolerances defined, heritage references studied. CAD models simulate stress, wear, and aesthetics before a single component is cut.
Component Fabrication
Cases stamped from solid stainless steel billets or cast from recycled aluminum. Crystals sapphire or acrylic, cut and polished. Dials printed, brushed, or sunburst-finished in dedicated facilities.
Movement Assembly
Quartz modules calibrated to ±15 sec/month. Automatic rotors balanced, jewels set, mainsprings tensioned. Each movement tested in 5 positions, 3 temperatures before casing.
Final Assembly
Clean-room environment. Hands set by hand — literally. Crowns screwed down, gaskets seated, casebacks pressed. Water resistance tested at 125% rated depth. Indiglo panels laminated.
Quality & Certification
72-hour burn-in for quartz. 14-day rate tracking for automatics. Shock, magnetic, and thermal shock tests. Every watch leaves with a unique serial and 2-year global warranty.
Design & Engineering
Every Timex begins as a technical sketch — proportions calculated, tolerances defined, heritage references studied. CAD models simulate stress, wear, and aesthetics before a single component is cut.
2-Year Global Warranty
Every Timex. No questions asked.